Omnichannel Retail

Plan stores
& online as one

Zenline brings stores and web shop into one plan, while each channel keeps its own assortment, shelf and price strategy.

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Shopper walking past store shelves, in motion blur

What changes for
assortment & team

Shoppers moving through a store, in motion blur

01One assortment
across every channel
Company Brain links products across stores, web shop and suppliers, so buying, pricing and store teams plan with the same product base.
02Local assortments
with a reason
The Assortment Agent suggests assortments per store cluster from demand signals and shelf space, and shows where private label can take a place.
03Prices that match
in store and online
The Pricing Agent compares store and online prices with competitors and flags gaps and inconsistencies before shoppers notice them at the shelf.

The analysts
the long tail never had

Harmonizes your own product data from store and online systems: fixes attributes, merges duplicates and maps variants and substitutes into one product base.

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Zenline category analysis with key figures and strategic insights

Up and running

1 week

Zenline starts on public data,
so you can start with the
agents without involving IT.

Day 1
Start on public data
Agents read your assortment from your website and from marketplaces.
Week 1
Add internal data
Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration. Alongside the uploads, your team briefs the agents on its assortment strategy and ways of working.
Every week
Decide with the agents
Every recommendation comes with its reasoning, its sources and the expected effect.
Throughout
Your Zenline engineer
A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.