Product Matching
Give shoppers
the right substitutes
Two products
side by side:
what
matches and what differs
Every attribute of two products
compared, so you
know which ones
shoppers can swap and where they differ.
Product Comparison
| Product | Product A | Product B | Result |
|---|---|---|---|
| Type | Day cream | Day cream | Match |
| Texture | Light gel-cream | Light gel-cream | Match |
| Skin type | Normal to dry | Normal to dry | Match |
| Pack size | 50 ml | 50 ml | Match |
| Key ingredient | Niacinamide | Hyaluronic acid | Differs |
| SPF | SPF 30 | No SPF | Differs |
- Product
- Type
- Product A
- Day cream
- Product B
- Day cream
- Result
- Match
- Product
- Texture
- Product A
- Light gel-cream
- Product B
- Light gel-cream
- Result
- Match
- Product
- Skin type
- Product A
- Normal to dry
- Product B
- Normal to dry
- Result
- Match
- Product
- Pack size
- Product A
- 50 ml
- Product B
- 50 ml
- Result
- Match
- Product
- Key ingredient
- Product A
- Niacinamide
- Product B
- Hyaluronic acid
- Result
- Differs
- Product
- SPF
- Product A
- SPF 30
- Product B
- No SPF
- Result
- Differs
Your whole
assortment,
appearing
in every filter & search
Matched the way
shoppers compareTexture, skin type, pack size or ingredients: the agent learns what makes two products interchangeable in each category and corrects wrong links along the way.
Day cream · brand vs. private label
National brand
Day cream 50 ml
Private label
Day cream 50 ml
MatchConfidence score: 100%Attributes of the national brand and the private-label day cream, all matching Attribute Brand Private label Match Texture Light gel-cream Light gel-cream Skin type Normal to dry Normal to dry Ingredients Niacinamide, glycerin Niacinamide, glycerin SPF SPF 30 SPF 30 Pack size 50 ml 50 ml Private label at
the right momentWhen a brand item is out of stock, shoppers see the matching private-label product first, instead of another brand. See which strong sellers have no alternative yet and plan your next launches from there.
Private label recommendation
Out of stockHydrating day cream 50 ml
National brand
RecommendationPrivate label day cream
Private label
Compare prices like for like
Each product is matched to the same item at your competitors, so price comparisons are based on identical products.
Competitor price comparison with Product Matching
Hydrating day cream 50 ml
Same item at Competitor AYour price higherShower gel 250 ml
Same item at Competitor BYour price lowerHand cream 75 ml
Same item at Competitor CSame price
“In a market flooded with overcomplicated tools, Zenline AI brings the clarity and centralization category teams need.
The value was
obvious for us from day one.”
Up and running
1 week
Zenline starts on
public data, so your
insights need no IT project.
Day 1
Start on public data
Agents read your assortment from your website and from marketplaces.
Week 1
Add internal data
Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.
Every week
Decide with the agents
Every recommendation comes with its reasoning, its sources and the expected effect.
Throughout
Your Zenline engineer
A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.
Relationships
start with
clean data
Product Data Cleaning
Always step one: Zenline fixes colors, attributes and duplicates, so products are matched on correct data. It fills missing values from titles, descriptions, images and technical sheets and shows the source of every change.
Company Brain
One digital model of your company with all its products. It grows and learns as you confirm substitutes, variants and complements, so every agent works the way your company does.
FAQs
Substitutes, variants, complements and products bought together, including matches between national brands and private label. If you need more, just tell the agent.
Every link has a confidence score. High-confidence matches publish automatically, the rest go to your team for a one-click review.
Product matching at Zenline AI is an ongoing process. The relationship map is maintained continuously and updates when your assortment or the market changes, so new products are suggested as substitutes right away.
Zenline AI finds substitutes with the help of two models. The Company Brain is a digital model of your entire product assortment, including your company context, built from your master data, purchase behavior and business logic. The Market Brain holds all products in your market with their images, names, prices, descriptions and attributes. The agents compare both and match the products that are equivalent in your category, for example by texture, skin type and pack size in beauty. Every match has a confidence score and can be reviewed with one click. Category managers see at a glance which products from other brands or their own brand are substitutes, and where a private label could pay off. Brands use the same matching to see which products in the market compete with their own.
Yes. If your data must stay in-house, Zenline runs on-premise in your own data center or private cloud. Otherwise every customer gets a completely separate environment, hosted in Europe. Either way, your data is not used to train models.
