Pet
Follow what
pet
owners feed next
Pet consumer trends:
what pet owners want
Pet food follows
the human plate
Slide 1 of 6: Pet food follows the human plate
See trends while they form
Zenline reads online trends, competitor assortments,
shopper reviews and search interest, so you see trends first.
Competitor assortments
Competitor A
Dog food topper, chicken
$ —
Competitor B
Freeze-dried cat treats
$ —
Competitor C
Gut health supplement
$ —
Shopper reviews
“My dog finishes the bowl now since we added the topper.”
“The resealable bag keeps it fresh, but I wish it came bigger.”
“Picky cat, but she eats this one without any fuss.”
Social · other markets
Google Trends
Explore search trends
- Dog food topper
- Germany
- Past 5 years
- Web search
Interest over time
Germany · Past 5 years
What goes
into the bowl next
Growth formats
- Gut health
- Fresh
- Freeze-dried
- Human-grade
- Weight care
- Single protein
Claims & products
- Toppers & mixers
- Probiotics & fiber
- Calming chews
- Water fountains
- Self-cleaning litter boxes
Shopper mood
- Pets as family
- Prevention before the vet
- Value where it counts
- Premium in small doses
Agents for every
assortment decision
Shopper Insights Agent
Spots rising diets, claims and formats on TikTok, Instagram and search, and briefs your team.
Pricing Agent
Compares prices across premium and value tiers and flags where the gap to competitors widens.
Assortment Agent
Finds gaps in your premium tiers and functional claims, across brands and private label.
Up and running
1 week
Zenline starts on
public data, so your
insights need no IT project.
Day 1
Start on public data
Agents read your assortment from your website and from marketplaces.
Week 1
Add internal data
Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.
Every week
Decide with the agents
Every recommendation comes with its reasoning, its sources and the expected effect.
Throughout
Your Zenline engineer
A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.
