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Zenline AI
Furniture showroom with sofas, in motion blur

Home & DIY

Spot the next home
trend before it moves in

Book a demo

Home & DIY consumer trends:
what home & DIY shoppers want

Dark green velvet sofa against a cream wall

Green is the color of 2027

Slide 1 of 5: Green is the color of 2027

See trends while they form

Zenline reads online trends, competitor assortments,
shopper reviews and search interest, so you see trends first.

  • Competitor assortments

    • Brass wall lamp with a glass shade

      Competitor A

      Brass wall lamp

      $ —

    • Nesting side tables with marble tops and metal frames

      Competitor B

      Chrome side table

      $ —

    • Close-up of teal velvet

      Competitor C

      Teal velvet cushion

      $ —

  • Shopper reviews

    • “The brass finish looks far more expensive than it is.”

    • “Easy to mount, though the screws in the box were too short.”

    • “The chrome lamp is the first thing guests ask about.”

  • Social · other markets

    Social video showing a green sofa and coffee table

  • Google Trends

    Explore search trends

    • Art deco decor
    • Germany
    • Past 5 years
    • Web search

    Interest over time

    Germany · Past 5 years

What homes look like next

Colors

  • Celery

  • Olive gray

  • Cottage Door

  • Artifact

  • Dusty pink

  • Rust

Styles

  • Neo Deco
  • Dark cottagecore
  • Grandmillennial
  • Moody blue
  • Soft curves

Materials & details

  • Brass
  • Chrome
  • Lacquer
  • Colored glass
  • Bold stripes
  • Warm wood
  • Zellige tiles

Agents for every assortment decision

  • Shopper Insights Agent

    Spots rising styles, colors and materials on Pinterest, TikTok and search, and briefs your team.

    Zenline trend window with rising chair styles and colors

  • Pricing Agent

    Compares like-for-like items across DIY stores and online shops and flags where to react.

    Zenline window matching like-for-like sofas with prices

  • Assortment Agent

    Finds gaps in color and material variants and helps you list seasonal assortments early enough.

    Furniture store with an armchair by the window, softly blurred
Caroline Fuchs
Lapeyre

“In a market flooded with overcomplicated tools, Zenline AI brings the clarity and centralization category teams need. The value was obvious for us from day one.”

Caroline FuchsAssortment Director Home & Living, Lapeyre

Up and running

1 week

Zenline starts on public data, so your insights need no IT project.

  1. Day 1

    Start on public data

    Agents read your assortment from your website and from marketplaces.

  2. Week 1

    Add internal data

    Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.

  3. Every week

    Decide with the agents

    Every recommendation comes with its reasoning, its sources and the expected effect.

  4. Throughout

    Your Zenline engineer

    A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.

Case studies

Know what’s in before it’s in

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