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Zenline AI
Shelf of bottled drinks in motion blur

Food & Beverage

Stock what
shoppers crave next

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Food & beverage consumer
trends: what shoppers want

Chocolate bark with pistachios and nuts on a dark marble plate

Fiber is the new protein

Slide 1 of 5: Fiber is the new protein

See trends while they form

Zenline reads online trends, competitor assortments,
shopper reviews and search interest, so you see trends first.

  • Competitor assortments

    • Jars of fermented kimchi

      Competitor A

      Kimchi, fermented

      $ —

    • Jar of organic sauerkraut

      Competitor B

      Sauerkraut, organic

      $ —

    • Jars of pickled red cabbage

      Competitor C

      Pickled red cabbage

      $ —

  • Shopper reviews

    • “Lovely tang, and the jar keeps it crunchy for days.”

    • “Less sweet than I expected, which I liked.”

    • “Great with cheese, we go through a jar a week.”

  • Social · other markets

    Social video of a woman talking about food

  • Google Trends

    Explore search trends

    • Cabbage recipes
    • Germany
    • Past 5 years
    • Web search

    Interest over time

    Germany · Past 5 years

What the next
plate looks like

Ingredients

  • Green cabbage

    Cabbage

  • Bowl of rolled oats

    Oats & chicory fiber

  • Purple ube yam, sliced

    Ube

  • Jar of honey with a dipper

    Honey & maple

Themes

  • Fiber
  • Gut health
  • Hojicha
  • Smaller portions
  • Korean & Filipino flavors
  • Legumes & eggs

Needs & formats

  • Prebiotic sodas
  • Electrolyte drinks
  • Protein coffee
  • Cottage cheese
  • Low & no alcohol
  • Snack plates

Agents for every assortment decision

  • Shopper Insights Agent

    Spots new flavors, diets and formats on TikTok, search and competitor shelves, and briefs your team.

    Zenline trend window with new ice cream flavors and trending snacks

  • Pricing Agent

    Keeps the price gap between brands and private label in view and flags where to react.

    Zenline price gap window comparing a burger and a pizza

  • Assortment Agent

    Finds private-label gaps and the best substitutes when a product is out of stock.

    Zenline window suggesting substitutes for out-of-stock drinks
Grocery retailer

“At first it sounded too good to be true that Zenline could deliver on all of those topics, and then the team delivered every one of them. With their listing recommendations, it’s like each of our category managers now has another person working alongside them.”

Category ManagerLeading European grocery retailer

Case study

The substitution
moment, finally working

Case study grocery: Private label mix optimization in dairy

View case study

Up and running

1 week

Zenline starts on public data, so your insights need no IT project.

  1. Day 1

    Start on public data

    Agents read your assortment from your website and from marketplaces.

  2. Week 1

    Add internal data

    Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.

  3. Every week

    Decide with the agents

    Every recommendation comes with its reasoning, its sources and the expected effect.

  4. Throughout

    Your Zenline engineer

    A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.

Know what sells
best in Food & Beverage

Book a demo