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Zenline AI
Shoppers in a busy store, in motion blur

Fashion & Sports

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before everyone else

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Fashion consumer trends:
what fashion shoppers want

Man in a bright blue suit and sunglasses walking past a white staircase

Luminous blue is the color of 2027

Slide 1 of 4: Luminous blue is the color of 2027

See trends while they form

Zenline reads online trends, competitor assortments,
shopper reviews and search interest, so you see trends first.

  • Competitor assortments

    • Cocoa wool-blend coat

      Competitor A

      Wool-blend coat, cocoa

      $ —

    • Camel belted trench coat

      Competitor B

      Belted trench, camel

      $ —

    • Chocolate cape coat

      Competitor C

      Cape coat, chocolate

      $ —

  • Shopper reviews

    • “The blue is richer than in the photos and goes with everything.”

      Shopper review

    • “Runs large on the shoulders, so I sized down.”

      Shopper review

  • Social · other markets

    Social post of a woman in a navy sports top and shorts

  • Google Trends

    Explore search trends

    • Pink skirt
    • Germany
    • Past 5 years
    • Web search

    Interest over time

    Germany · Past 5 years

Your next season at a glance

Colors

Key colors 2027

  • Luminous blue

  • Energy orange

  • Pop pink

  • Meadowland green

  • Clay

Also on the runways

  • Klein blue

  • Yellow

  • Gold

  • Plum

  • Sky blue

  • Peach

Runway silhouettes

  • Full skirts
  • Liquid satin
  • Sheer layers
  • Lingerie on show
  • Menswear jackets
  • Strong shoulders
  • Fringe
  • Scoop necklines

Street & sports

  • Open sandals
  • Ballet flats
  • Floral brooches
  • Oversized totes
  • Gold accents
  • Fringe

Agents for every assortment decision

  • Shopper Insights Agent

    Reads reviews, search interest and social posts and tells your team what shoppers will ask for next season.

    Zenline trend window comparing best-selling T-shirts and jeans with a retailer’s assortment

  • Pricing Agent

    Compares your prices with matched products in competitor assortments and recommends where to hold, raise or lower a price.

    Zenline competitor trends window with jeans, sandals and a cap

  • Assortment Agent

    Finds the gaps and overlaps in your assortment and recommends what to launch, phase out or promote.

    Zenline list of products missing from a retailer’s assortment, with sales, margin and stock signals
Dirk Sjuts
OTTO

“What previously required weeks of analysis can now happen within a single day, helping us ensure that our assortment reflects what customers are looking for right now.”

Dirk SjutsVP Fashion & Sports, OTTO
Read the OTTO case study

Up and running

1 week

Zenline starts on public data, so your insights need no IT project.

  1. Day 1

    Start on public data

    Agents read your assortment from your website and from marketplaces.

  2. Week 1

    Add internal data

    Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.

  3. Every week

    Decide with the agents

    Every recommendation comes with its reasoning, its sources and the expected effect.

  4. Throughout

    Your Zenline engineer

    A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.

Case studies

Know what’s in before it’s in

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