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Zenline AI
Beauty products on a shelf, in motion blur

Beauty

Know which actives
shoppers want next

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Beauty consumer trends:
what beauty shoppers want

Jars of face cream on a wooden tray

Beauty moves into preventive care

Slide 1 of 4: Beauty moves into preventive care

See trends while they form

Zenline reads online trends, competitor assortments,
shopper reviews and search interest, so you see trends first.

  • Competitor assortments

    • Peptide serum bottle with a dropper

      Competitor A

      Peptide serum

      $ —

    • Open jar of night cream on a stone

      Competitor B

      NAD+ night cream

      $ —

    • Clear spray bottle of body mist

      Competitor C

      Layering body mist

      $ —

  • Shopper reviews

    • “Absorbs fast and layers well under my sunscreen.”

    • “The scent is soft and fades after an hour, just how I like it.”

    • “No greasy finish, and a little goes a long way.”

  • Social · other markets

    Social video of a woman talking about skincare

  • Google Trends

    Explore search trends

    • Scent layering
    • Germany
    • Past 5 years
    • Web search

    Interest over time

    Germany · Past 5 years

What the next
routine looks like

Ingredients

  • PDRN

    Salmon DNA

  • Peptides

    Firming

  • Retinal

    Renewal

  • Ceramides

    Barrier

  • NAD+

    Longevity

  • Exosomes

    Repair

Claims & moods

  • Preventive care
  • Longevity
  • Clinic-grade at home
  • Scent stacking
  • Barrier repair

Formats

  • Peptide serums
  • Body & hair mists
  • Scalp serums
  • Blush
  • Daily SPF
  • Red-light devices

Agents for every assortment decision

  • Shopper Insights Agent

    Spots rising actives, claims and routines on TikTok, Instagram and search, and briefs your team.

    Zenline trend window comparing best-selling makeup with a retailer’s assortment

  • Pricing Agent

    Compares like-for-like products across drugstores and online shops and flags where to react.

    Zenline competitor trends window with lipstick and skincare products

  • Assortment Agent

    Finds missing claims and actives across brands and private label, and suggests suppliers and ingredients for new products.

    Zenline menu for adding product attributes such as specification, unit economics, inventory and insight
Health & beauty retailer

“For my daily work as a category manager, this is a real game-changer. It finally lets us talk about trends and capture them in a structured way.”

Category ManagerLeading European drugstore retailer

Up and running

1 week

Zenline starts on public data, so your insights need no IT project.

  1. Day 1

    Start on public data

    Agents read your assortment from your website and from marketplaces.

  2. Week 1

    Add internal data

    Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.

  3. Every week

    Decide with the agents

    Every recommendation comes with its reasoning, its sources and the expected effect.

  4. Throughout

    Your Zenline engineer

    A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.

Case studies

Know what sells best in Beauty

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